• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Celebrating Financial Freedom

THE Christian Personal Finance Blog

ARE YOU READY TO PROSPER? GET UPDATES
  • Home
  • Blog
  • Get Started
  • ToolsYou Need to Succeed
  • CoursesThe Divine Art of Money
  • Budgeting
    • Budgeting Worksheets
    • Premium Worksheets
  • Hot Topics
    • How to Get Out of Debt
    • How to Start Investing
    • Manage Money Better
    • Biblical Wealth and Prosperity
    • Real Estate Investing
    • Money Making Ideas
    • Credit Cards
    • Giving
    • Living Paycheck to Paycheck
    • Marriage and Money
    • Money Behavior, Mindset, and Habits
    • How to Make a Life Plan
    • Desperation and Hope
  • Start a Blog6 Easy Steps
  • About Us
You are here: Home / Manage Money / How to Budget / 13 Ways Supermarkets Trick You Into Spending More Money

13 Ways Supermarkets Trick You Into Spending More Money

By Jason Cabler on October 23, 2014 29

221 shares
  • Share
  • Tweet
13 Ways Supermarkets Trick You Into Spending More Money

Have you ever made a trip to the supermarket for one or two items and ended up spending money on a basket full of groceries?  It used to happen to me, and I bet it’s happened to you as well.

So how does that happen?  Why is it so easy to overspend at the supermarket when you only intend to buy just a few items?

It’s because you’re manipulated into spending more, that’s why.

I’m not talking about some nefarious conspiracy that turns you into a shopping robot that has no control over your own behavior.  However, I am talking about how supermarkets use their incredible marketing expertise to their full advantage to get you to buy as much as possible when you enter the store.

It’s not illegal, it’s not immoral, it’s just business done well.  But if you’re educated about how supermarkets use that expertise to manipulate your shopping behavior, you can recognize it and learn how to keep from falling into the trap of spending more at the grocery store than you should.

Below I’ll show you 13 ways supermarkets trick you into spending more money, and at the end I’d like you to leave a comment and tell me your best tricks for spending less at the supermarket.

13 Ways Supermarkets Trick You Into Spending More Money

Fresh Goods at the Front of The Store

As soon as you enter the supermarket you’re greeted with fresh rotisserie chickens, hot prepared food, and fresh bakery items.  The smells are wonderful!  The food is tempting!  The sensory overload makes you salivate and feel hungry, so you end up buying more as you go deeper into the supermarket.

Produce Near The Front

Healthy fruits and vegetables are near the front so you will put those items in your basket first.  Then you don’t feel as guilty when you also buy the higher profit junk food a few aisles over.

Bread, Eggs, and Milk in the Back of the Store

Why are these common items always in the back?  It’s to force you to walk past thousands of other products before you get your milk and eggs.  Inevitably you will see something else you need or want along the way, so you put that in your shopping cart too.  This can easily turn a $3.00 milk run into a $30.00 impulse buying extravaganza!

High Profit Items Are at Eye Level

Items at eye level are easy to spot, and always catch your attention first.  Manufacturers know this and pay slotting fees to the supermarket for eye level placement in order to maximize sales.  Because of those slotting fees, these eye level items typically cost more too.  Those fees have to be paid for somehow, and it’s you that’s paying them.

Kids Eye Level Also Works to Increase Spending

Items that appeal to kids are placed on lower levels where they are more likely to be seen by the little ones, thus producing the “Mommy, I want this!” temper tantrums we’re all familiar with.

Foods Are Paired Together

You’ll always find jelly near the peanut butter, dips near the chips, and pasta near the pasta sauce.  The supermarkets know if you buy one of these items that you’re more likely to buy the other if it’s close by.

High Profit Items on the End Caps

The end of aisle displays are some of the most high profile areas in the store.  That’s why you’ll see high profit convenience items like sodas and snacks in those high traffic areas.  The more visible they are, the more you tend to buy.

Slow Music Increases Spending

Slow music encourages you to slow down, take your time, and shop longer.  The longer they can keep you in their store, the more you will buy.

Smaller Floor Tiles in the Expensive Sections

This is a really neat trick.  Smaller tiles make the “click-clack” of the shopping cart wheels seem like you’re walking very fast.  Your natural inclination is to slow down, causing you to spend more time around the more expensive items in that section.

Free Samples Cause You to Spend More

Everybody loves free samples!  Some people even make it a point to shop on free sample day and make a meal out of all the free food.  I’m frugal, but I ain’t that frugal!  Anyway, giving away free product samples is a proven way to sell more of a given product.  Surprisingly, it also spurs sales of other similar products as well.

Discount Cards

Most supermarkets have loyalty cards that give you a discount when you use them.  One of the reasons they do this is so they can track your spending habits and learn how to maximize their profits each time you visit the store.  Understanding the behavior of shoppers is highly important to them.

Bigger Shopping Carts

supermarket grocery tips tricks money spending

The bigger the shopping cart, the more you buy.  A recent study found that doubling the shopping cart size resulted in 40% more items purchased.

Impulse Buys at the Checkouts

Candy, snacks, and small novelty items at the supermarket checkout line are a proven money maker.  They are usually cheaper, higher profit items that are easy to grab without thinking.

You Don’t Have to Be Manipulated into Spending More

It’s amazing to me just how dialed in the supermarkets are when it comes to shopper behavior and how to manipulate it as effectively as possible.  They do a great job at it, and that’s what keeps them succeeding in such a low margin business.

But here’s the deal– you don’t have to act like the mindless shopper they want you to be, who is easily and subconsciously manipulated into spending more than you intend every time you enter the supermarket. Just make sure you have a plan for your money before you enter the store.

Here are three quick tips to help you avoid the manipulation:

  • Never shop at the supermarket while you’re hungry.
  • Always buy from a list you made before you came to the store, and stick to it.
  • Pay with cash so you don’t overspend.

When you’re armed with the knowledge above about how your behavior is manipulated and how to counteract that manipulation, it’s easy to save tons of money at the supermarket and never overspend on groceries again!

Question:  Do you have a tendency to buy more than you planned at the supermarket?  Leave a comment and tell me some of the techniques you use to keep that from happening.

Reader Interactions

Comments

  1. Borno Larfa says

    October 19, 2015 at 8:43 pm

    go mid month prizes are lower than month end when prices change overnight

    Reply
    • Dr. Jason Cabler says

      October 20, 2015 at 1:35 pm

      Didn’t know that one, thanks!

      Reply
  2. Tillsonian says

    October 17, 2015 at 10:35 am

    Be sure to also shake out any veggies/ fruit that is continuously sprayed with water. Water adds weight and you will pay more per pound at the registers.

    Reply
    • Dr. Jason Cabler says

      October 17, 2015 at 4:22 pm

      Great tip, Thanks!!!

      Reply
  3. Heather @ My Overflowing Cup says

    January 1, 2015 at 8:46 pm

    Another tip to add is to stay out of the stores as much as possible. If you stretch your trips out as far as you can, you aren’t in there and thus tempted to buy more. I have learned to make do with what I have on hand. (You can read about my Pantry Challenge on my blog, if you’re interested in how to do this). Great tips, Dr. Cabler. Thank you!

    Reply
    • Dr. Jason Cabler says

      January 2, 2015 at 7:34 pm

      I agree, the more you go the more you tend to spend. We do our major shopping once a month, then get fresh goods as needed.

      Reply
  4. Travis Pizel says

    October 23, 2014 at 6:18 am

    Someone would have to follow me around to see if it’s true, but I don’t think I fall for any of these tricks. I shop with a list – and it’s a military mission to me. Get in, get the things I need, and get out. I do stop right before the checkout counter to look at my calculator ensuring I’m within budget though. I have never been a “let’s go up and down the isles and see what looks good” kind of shopper – I have WAY to much stuff to do for that. I love samples, and will actually slow my pace to grab one that looks good. But I can’t remember the last time trying one caused me to buy the product – it’s not on the list!

    Reply
    • Dr. Jason Cabler says

      October 23, 2014 at 9:17 am

      Wow, you and I should consider ourselves “shopping brothers”! You just described exactly the way that I shop for groceries. In fact, to save time I only shop once a month and get it knocked out in about 3 hours. I do occasionally make a trip mid-month though for fresh veggies and milk if needed (5 minutes tops).

      Reply
      • Andrea P says

        October 25, 2014 at 9:10 am

        Neat ideas. I use ‘gift cards’ instead of ‘c ash.’ Same thing. Get in, get what is on the list. Get out. I sometimes use frozen veggies. My money waster is ‘eating out.’ If anyone has some ideas. I’m ashamed to say that I sometimes ‘go over budetet.’ It is an emotional thing. I live alone, have no family in this LARGE city and have a ‘need to ‘be around people.’ Sometimes I read, sometimes, when you see the same people often – we chat.

        Reply
        • Dr. Jason Cabler says

          October 25, 2014 at 11:27 am

          I get the need to be around people when you’re single in a big city. Eating out doesn’t have to be very expensive though as long as you plan it out. Make a cash envelope or designate a gift card for “restaurants”. Put a designated amount on it and spend no more than that. You may need to go to cheaper places or maybe eat only an appetizer when you go out so you don’t overspend.

          Reply
          • Heather @ My Overflowing Cup says

            January 1, 2015 at 8:49 pm

            Also drink water and don’t order dessert!

        • Heather @ My Overflowing Cup says

          January 1, 2015 at 8:48 pm

          Andrea, why don’t you invite people over instead of going out to eat? You can plan a potluck with a game night. Not only will you eat healthier, but you will save a ton of money and still be able to socialize. We have been doing this for the past few years and have found that we have just as much fun as when we used to socialize in restaurants. Just a thought! Happy New Year!

          Reply

Trackbacks

  1. The Ultimate List of Money Saving Tips for 2018 So You Can Save More Money on Everything! - Celebrating Financial Freedom says:
    June 23, 2018 at 10:08 pm

    […] items are usually put at eye level or on an end cap where you will be most likely to see them.  Supermarkets are set up to influence you to buy on impulse and purchase items with a large profit margin.  Of course, […]

    Reply
  2. Living Paycheck to Paycheck- How to Manage Your Money Better - Celebrating Financial Freedom says:
    May 9, 2018 at 8:09 am

    […] too long we’ve fallen prey to the marketing that tells us we should buy things we can’t […]

    Reply
  3. How to Save Money Fast by Being Different - Celebrating Financial Freedom says:
    June 16, 2016 at 3:27 pm

    […] most affordable store in your area. Just keep a log of the 20 or 30 things you buy most often, then shop for these items at a different supermarket every week, comparing the total price of those items each time.  Eventually you’ll find out […]

    Reply
  4. Why I’m Living Paycheck to Paycheck (and Why You Should Too) says:
    May 11, 2016 at 10:46 am

    […] teach my readers constantly about living within their means, doing a monthly budget, saving, and spending wisely.  And even though I made the confession above, Angie and I do practice what we […]

    Reply
  5. Rent to Own, Is It a Wise Choice? says:
    February 10, 2016 at 12:41 pm

    […] have easy weekly or monthly payments.  That’s how they get people in the door.  But once they get you into the store and get you interested in the “deals” they have, their #1 goal is to sign you up for one of […]

    Reply
  6. Do You Have a Vacation Hangover? says:
    November 18, 2015 at 2:07 pm

    […] and refreshed, ready to get back to the working world, or does that worry in the back of your subconscious kick in and start saying “My God, how much do we owe for that vacation we just […]

    Reply
  7. 20 Simple Ways to Curb Impulse Buying for Good says:
    October 22, 2015 at 2:37 pm

    […] Here’s a post I recently did that exposes some of their secrets. […]

    Reply
  8. obama, student loans, and you says:
    October 7, 2015 at 2:28 pm

    […] will set you up for success financially, you will appreciate your education more, and you’ll have more freedom in the future to live your life the way you want to live it if you’re not hindered by the bondage […]

    Reply
  9. Slavery says:
    September 16, 2015 at 12:46 pm

    […] become comfortable with it and the limitations that it brings to our lives.  We’ve let all the marketing convince us not to think anymore about what we do with our money.  As long as they can keep the […]

    Reply
  10. Shop Back in Time | East Falls Local says:
    August 13, 2015 at 10:21 am

    […] Anything a personal could want, practically, in endless variations. Colors and pictures and logos fighting for attention. I feel so wanted there. I overbuy, always, and am a sucker for impulse items — but then, […]

    Reply
  11. How to Live Without Credit Cards- It’s Easier Than You Think! says:
    July 25, 2015 at 5:43 pm

    […] if you’re like most people, credit cards are causing you to spend more than you make, which is obviously not […]

    Reply
  12. 5 Easy Ways to Save Money at the Grocery Store Without Using Coupons says:
    May 16, 2015 at 10:40 pm

    […] on groceries, but you would be surprised how many people don’t make the effort.  They end up spending much more than they should and wasting money that could be better used […]

    Reply
  13. How to Eliminate Bad Financial Decisions For Good says:
    March 12, 2015 at 8:10 am

    […] a new car?  Are you desperate and feel like you’re backed into a financial corner?  Are you grocery shopping while you’re hungry?  Better be careful.  Don’t make any financial decision while you’re in the wrong state of […]

    Reply
  14. Money Making Idea #13- Start a Cleaning Business says:
    December 2, 2014 at 3:07 pm

    […] you come in.  You can be a huge help to busy moms who want to keep a clean house, but would rather spend the money for a cleaning service so they can spend more time with their […]

    Reply
  15. Don’t Let Money Leaks Ruin Your Financial Foundation says:
    November 27, 2014 at 7:48 pm

    […] you’re not paying attention, those financial leaks can start adding up, over time causing you to get behind on bills, live […]

    Reply
  16. I Love You Like A Blogger Roundup - 10/24 : Enemy of Debt says:
    October 24, 2014 at 4:39 am

    […] 13 Ways Supermarkets Trick You Into Spending More Money from Celebrating Financial Freedom […]

    Reply
  17. 13 Ways Supermarkets Trick You Into Spending Mo... says:
    October 23, 2014 at 8:01 am

    […] 13 Ways Supermarkets Trick You Into Spending More Money. Supermarkets know behavior better than you do, and that will make you spend more money  […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Follow Us!

Follow Us on FacebookFollow Us on TwitterFollow Us on LinkedInFollow Us on PinterestFollow Us on YouTube

Welcome to CFF

Sidebar- Divine Art of Money

Visit Our Etsy Shop

Premium Finance Worksheets
Rakuten
How to start a blog in 6 easy steps
How to budget book

How to Get Out of Debt- The Ultimate Plan for Getting Out of Debt Even if You Have No Money

The Ultimate List of Money Saving Tips So You Can Save More Money on Everything!

How to Start a Blog in 6 Easy Steps- The Best Tutorial

The "How to Make Your Own Life Plan" Series

The "Ten Commandments For Making Money" Series

The "Money Making Ideas" Series

WHAT ARE YOU LOOKING FOR?

  • Home
  • Blog
  • Get Started
  • Tools
  • Courses
  • Budgeting
  • Hot Topics
  • Start a Blog
  • About Us

Copyright © 2011-2025 · All Rights Reserved · Celebrating Financial Freedom | Privacy/Disclaimer | Affiliate Disclaimer | Terms of Use | DMCA Policy

Copyright © 2025 · Smart Passive Income Pro on Genesis Framework · WordPress · Log in

221 shares